About Us
Camo Rich was born from two worlds that shouldn’t make sense together but somehow do.
He’s the outdoorsman. The early mornings, muddy boots, camouflage, hunting trips, and quiet moments in nature kind of guy.
She’s the luxury-loving wife with expensive taste, a love for dirty martinis & champagne, caviar, designer bags, and anything a little extra.
Somewhere between rugged outdoors and boujee lifestyle, Camo Rich was created.
What started as a joke between a husband and wife became a brand that represents both sides of who we are hard-working but elevated, grounded but unapologetically ambitious. We believe you can appreciate the outdoors and still enjoy the finer things in life. You can wear camo and still want luxury.
Camo Rich is more than apparel. It’s a mindset.
It’s for the people who know where they came from but aren’t afraid to enjoy where they’re going. The ones who work hard, dream big, and live with a little edge, style, and confidence.
Meet the Owners
Dave and Cherie Wigfield
