Meet the Owners
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Cherie Wigfield
Dave Wigfield
Camo Rich was born from two worlds that shouldn’t make sense together but somehow do. Somewhere between rugged outdoors and boujee lifestyle, Camo Rich was created. What started as a joke between a husband and wife became a brand that represents both sides of who we are hard-working but elevated, grounded but unapologetically ambitious.
Dave Wigfield
Cherie Wigfield
Dave Wigfield
He’s the outdoorsman. The early mornings, muddy boots, camouflage, hunting trips, and quiet moments in nature kind of guy.
We believe you can appreciate the outdoors and still enjoy the finer things in life. You can wear camo and still want luxury.
Cherie Wigfield
Cherie Wigfield
Cherie Wigfield
She’s the luxury-loving wife with expensive taste, a love for dirty martinis, champagne, caviar, designer bags, & anything a little extra.
Camo Rich is more than apparel. It’s a mindset. It’s for the people who work hard, dream big, & live with a little edge, style, and confidence.